FCC’s New TCPA One-to-One Consent Rules Effective January 27*: What Companies Need To Know - Buchanan Ingersoll & Rooney PC
FCC's new TCPA one-to-one consent rules take effect January 27, requiring separate consent for each seller from each consumer for telemarketing calls/texts.
Aforeworn detected this change in the Telemarketing & TCPA Compliance space on August 23, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated Critical. Contact centers, lead-gen/affiliates, SMS marketers, debt/insurance dialers should confirm how it applies to their specific situation before acting. There is a time constraint attached: January 27 (effective date). Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors Telemarketing & TCPA Compliance continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
New requirement for one-to-one consent: each seller must obtain separate, specific consent from each consumer for telemarketing calls or texts, replacing prior blanket consent.
Who it affects
Contact centers, lead-gen/affiliates, SMS marketers, debt/insurance dialers
What you must do
Review and update consent mechanisms to ensure each seller obtains its own consent from each consumer before any telemarketing communication.
Deadline
January 27 (effective date)
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